Have you ever wondered what potential clients think when they see your contact email as name_surname@GMAIL.COM?

It might seem trivial, and maybe you just want to quickly set up an email to communicate with clients, but this choice could turn some clients away.

So, what are the main reasons to save @GMAIL.COM for friends, not business?

@gmail.com is for your aunt, not your lawyer

Would you trust a professional lawyer who uses the same domain as your aunt? (What is a domain read here.)

Example:
❌ lawyer.john@gmail.com
✅ auntie.anne@gmail.com

Which lawyer would you choose?
❓ lawyer.john@gmail.com
❓ john.smith@law-office.com

A business email with its own domain is not only practical but shows that you've put in more effort than just creating a generic Gmail account. Most people want to work with businesses that exude professionalism.

An email like john.smith@law-office.com symbolizes trust and stability, while lawyer.john@gmail.com suggests your business might not be fully organized.

Clients are more likely to trust a company that has carefully organized every detail, including its email.

Your business should stay top of mind

Each time you send an email, your business name appears, reminding clients who you are and embedding your brand in their memory. If you’ve invested in a logo, a website, and sharing content with people, then let your email address contribute to brand recognition as well.

Your team stays organized

If your company has multiple team members (or plans to), having your own domain enables a more structured system. Each employee gets their own email address, making communication easier and showing a clear structure.

Example:
✅ info@sales-office.com
✅ accounting@sales-office.com
✅ sales@sales-office.com
✅ marketing@sales-office.com
✅ john.smith@sales-office.com

Lower chance of going to SPAM

Gmail is accessible to everyone and is often used to create fake profiles, like when an Arab uncle has been searching for you for years to leave you an oil well worth millions because you’re his only heir… Yeah, right 🙂

• Some examples:
  Random letters and numbers: hg7tr45f1@gmail.com

• Name with letters and numbers: supportupdate678@gmail.com

• Mimicking official emails: amazonsupport@gmail.com

Smells fishy? Exactly.

Spam filters often detect business domains as more trustworthy since most are associated with verified companies.

Many businesses use their own email servers or reputable business email providers, reducing the chance their messages end up as spam.

Gmail is secure, but due to its frequent use for spam, it can sometimes be marked as less reliable by filters.

Isn’t it time to set up your business email address? With this step, you’ll make a professional impression, gain more trust from clients, and show you’re serious.

If you don’t handle this basic need, how can clients trust you’ll take care of theirs?

A business email with your own domain is not only a small investment but a crucial step for the long-term growth of your business.