Digital marketing strategy
Does a thought about digital marketing make you burst out in tears? You don't know where to start? Are you thinking about posting on social media platforms or maybe write a blog post first or SEO optimize your website or continue advertising or send newsletters first? Agh... A headache coming on? Yes, we know, the possibilities are endless.
If that happens to you, it really helps to have a fully formed digital strategy. It doesn't matter if you are a small or a large company - good planning is crucial to relieve you of your stress. Instead of wandering in the dark, you will begin to move forward and expand the boundaries of your success.
1, 2, 3 … START!
How to succeed digitally shouldn't be a puzzle. However, we believe that when you are overwhelmed with options, you are often stumbling in the dark.
With the right strategy and plan of action, you will leave the country road behind and step on the smooth highway. Don't worry about the size of your company - a Ford Fiesta managed to overtake a powerful BMW many times.
1. WHERE ARE YOU AT THIS MOMENT
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who are your customers
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what is your offer
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which niche are you in
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who is your competition
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what places are you already present online
2. WHAT ARE YOUR GOALS
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greater visibility
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more sales
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more requests for offers
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the beginning of something new
3. ARE WE THERE YET
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regular analysis and reporting
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performance monitoring with KPI (key performance indicator)
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adjusting the strategy for better results
FREQUENTLY ASKED QUESTIONS
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A digital strategy is a plan that takes advantage of the opportunities in the digital world to push a company closer to its goals. These goals can be e.g., more visits to your website, better visibility, more sales, more requests, or the launch of something new...
It determines intermediate milestones, tactics, platforms and creates a strategy with which the company will achieve business goals.
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A good strategy improves your online visibility, interactions with customers, achieving greater success in marketing campaigns and most importantly → increases your profits.
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It depends on what digital tactics you choose. Your starting point is also important, that means, where are you already present online and whether you are already involved in marketing. Increasing organic (non-paid) traffic to your website takes months to achieve, while paid advertising brings people in instantly.
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Even a smaller budget can help you achieve a lot, but again, various factors are in play here, such as your current position in the digital world and where you've already used marketing before.
If you are, for example, a startup company, then spend most of your money on social media platforms and influencers. Use free tools to analyze data and optimize campaigns. As your income grows, gradually increase your budget, and tackle other online tactics.
If you already have an established business, then spread the money among different online channels. Pay attention to their past performance. Invest in advanced analytical tools to personalize the user experience. Allocate a part of the budget for testing new approaches in digital marketing.
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Of course. Digital strategy should be reviewed regularly and updated to remain effective. We recommend a review and update at least every 3 months, that is 4 times a year.
ARE YOU READY FOR A DIGITAL BULLET?
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