SEO optimization
Imagine that you have an accounting service. How will you increase demand for your services? How will you build your recognition and reputation? How can you get as many referrals as possible?
Instead of trying to get the customers who don't yet know they need your services, attract customers who are actively interested in your services.
The latter search for service providers on Google (or other browsers such as Bing, Yandex, Yahoo, Baidu, DuckDuckGo). Get them by being at the top of their search results.
UNBEATABLE AT GOOGLE
Search engine optimization (SEO), however, does not only mean high position in search engine result pages. It's all about creating eternal youth for your business; ensuring that customers not only find you, but choose your services as well.
1. 🗝️➕ 🗣️🟰 KEYWORD
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keyword research
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competition research
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analysis of search trends
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updating meta tags, H and URL addresses and ALT images
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Choosing the right keywords immediately increases your chances of being found by potential customers because search engines begin to push you to the top of their SERP. And these are quality customers because they are already looking for exactly what you have to offer.
2. ✒️ ➕ 📃 🟰 CONTENT MARKETING
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creating SEO content
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using keywords in useful content
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writing blogs, e-books, articles, guides...
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regularly adding content to the website
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posting pictures and videos
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Creating quality and professional content strengthens your reputation and influence online. Free sharing of knowledge and added value builds your customers' trust. And as a result, more visits to your website.
3. 🖱️ ➕ 🖥️ 🟰 TECHNICAL SEO
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speeding up loading time for the website
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mobile responsiveness
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Google indexing
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SSL for visitor security
FREQUENTLY ASKED QUESTIONS
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SEO stands for "Search Engine Optimization" and uses methods that push you to the top of SERP (Search Engine Results Page) when someone searches for the service or products you offer in Google. These methods, for example, are.
using keywords (which words are best to describe your business?),
correct meta titles and descriptions (these are added to the template or website source code),
increased website loading speed,
writing quality content (blog, articles, news, stories…),
adaptation for mobile devices (website looks good on phones),
optimization of the images displayed to the user (lower "weight" of the images and proper naming),
improving URL names.
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Visible results appear after a few weeks or months, depending on what SEO strategy you have implemented. Google loves webpages that are user-friendly and where something new is happening all the time (e.g. writing articles) and thus prefers to show the website to people.
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On-site SEO → optimization is done on your website. This includes quality content, using the right keywords, always improving the loading speed of the website, and ensuring that the website is being displayed correctly on mobile phones.
Your website is a moon and on-site SEO in this case is the composition of the moon and taking care of it.
Off-site SEO → are travelers from other planets going to the moon. This means building quality links that lead to the moon (your website) from other websites, forums, web directories... The more visits you get - the more Google (and other search engines) will promote your website to people.
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Of course, but indirectly. Create a good post that will lead customers to your website to make a purchase, to read articles or do something else... and Google (and other search engines) will see more interaction on your website and reward you with more visibility and recognition online.
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People type an unimaginable number of questions and queries into Google search engine every day. With SEO keywords, you help Google understand what content is on your website and which users to show it to.
However, it's not just keywords that are important, so is the quality of content you have on your website.
Search engines take the context of the copy into consideration, and how the customers behave when they are on the webpage in question. Which in practice means that you must make an effort to make the content interesting and useful for people who read it.
If Google sees customers coming to your site and leaving quickly instead of staying there longer... well, let's just say that's not the result you want.
ARE YOU READY TO CLIMB TO THE TOP?
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