What Does a Good CTA Button Look Like?

Do customers on your website do what you want them to do?

Would you like to increase your chances?

The Right Words

▶ Customers appreciate it when the provider offers added value, not just the fact that they pay for something and get it.

▶ The text "Buy Now" often sounds harsh these days, which can sometimes repel customers instead of attracting them.

▶ Try something like "Reveal Your Beauty" if you are a clothing company.

Button Shape

▶ Rounded or slightly curved edges attract more clicks because they look friendlier.

▶ Buttons on mobile devices should be wider, as the smaller screen requires more precision when tapping with fingers.

▶ There should be enough space around the button (white space) so that it stands out and invites the customer to use it.

Color

▶ Use contrast (between the button color and the text) for visibility.

▶ When choosing a color for CTA buttons, consider the overall graphic design of your brand and website to achieve visual consistency.

Font

▶ A readable font, without too many embellishments.

▶ Font size - a size of 18 is recommended.

Button Placement

▶ For short texts → in a visible place, under the main text.

▶ For longer texts:

• At the top of the page: so that the customer understands the offer immediately upon visiting the page.

• In the middle: for long pages, it’s good to have a CTA button in the middle to remind the customer of the offer.

• At the bottom of the page: a button at the end of the content or page serves as a final call to action when the user is already familiar with all the information.

Keep these tips in mind to ensure your CTA buttons are effective and user-friendly.