The Most Popular Discount Codes That Boost Sales

Discount codes are one of the most powerful tools for quickly increasing sales and attracting customers. When a customer sees the opportunity for a discount, they often find it easier to decide on a purchase – especially if the promotion is time-limited..

By using discount codes, you can:
✅ encourage impulse purchases,
✅ reward loyal customers,
✅ motivate buyers to increase their order value,
✅ boost sales of specific products or categories,
✅ gain new subscribers for your newsletter,
✅ promote content sharing on social media.

Whether you run an online store, offer services, or organize events, discount codes are a quick and effective way to increase sales.

Below, we’ve listed some of the most common discount codes. You might already be using some of them, or you might just find new ones to try out.

1. Discount on the Entire Purchase

The entire amount in the cart is calculated with a discount! This type of code is ideal for seasonal promotions or special campaigns. Think about whether you will include already discounted products or exclude them from the promotion.

▶ Example: Use the code "HELLO20" and save 20% on your entire purchase!

2. Discount on a Specific Product or Category

Discounts on selected products encourage sales of specific categories or individual items. If you want to clear out your stock quickly and make room for new products, this type of promotion is a great choice.

▶ Example: Refresh your wardrobe with the code "JEANS15", which gives you a 15% discount on all jeans!

3. Free Shipping

The most popular promotion that customers love → free shipping! You can have this offer available all the time, set a time limit, or require a minimum purchase amount for the code to be valid.

▶ Example: Use the code "FREESHIPPING" and we’ll deliver everything in your cart to you for free.

4. Buy 2 Items, Get the 3rd Free

A great strategy to increase the average order value. You can choose to apply this to three identical products (where one is free) or to three different products (in which case, you decide if the cheapest one will be free).

▶ Example: Refresh your sneaker collection! With the code "3for2", you get the third, cheapest pair for free!

5. Fixed Amount Discount

Sometimes, customers find it more appealing to see a specific amount saved rather than a percentage. This way, they can immediately calculate how much they will save.

▶ Example: Get a 5€ discount on purchases over 50€ – use the code "SAVE5"!

6. Minimum Purchase Amount Discount

A great way to motivate customers to add one or two more items to their cart to reach a higher order value. You set the minimum purchase value required for the discount.

▶ Example: For purchases over 100€, use the code "BIGSAVE20" and save 20%!

7. First Purchase in the Store

A perfect code to encourage new customers to make their first purchase. You can offer it immediately without conditions, or you can require an action, such as creating a user account.

▶ Example: Welcome to our store! Create your user account and receive a discount code "WELCOME15", valid for your entire first purchase!

8. Seasonal and Holiday Discounts

A great opportunity to boost sales during special occasions! New Year, Mother’s Day, Valentine’s Day, new collections, summer sales... the possibilities are endless!

▶ Example: Love goes through the stomach! For Valentine’s Day, use the code "LOVE25" and enjoy 25% off when purchasing the best chocolates!

9. Weekend Special Offer

Time-limited promotions give customers the feeling that they must act quickly, or they’ll miss out on the "reward."

▶ Example: Weekends are for treating yourself! Use the code "WEEKEND20" and get 20% off your entire purchase – only from Friday to Sunday!

10. Loyalty Program

Reward your loyal customers and encourage them to return to your online store and keep purchasing your products. You can choose to reward all customers who subscribe to your email list or only those who have purchased a certain number of products.

▶ Example: As a thank you for your loyalty, use the code "LOYALTY20" and enjoy a 20% discount!

11. Discount Code for Newsletter Subscribers

A discount for those who subscribe to your newsletter – a "win-win" situation! You get a new follower to whom you can send emails (so they won’t forget about you), and the subscriber gets a discount code for shopping.

▶ Primer: Postanite del naše skupnosti! Naročite se na novice in prejmite 10 % popusta s kodo "NEW10"!

12. Birthday Discounts

Who doesn’t love gifts? Celebrate with your customers and surprise them with a discount for their special day! You can decide whether the coupon is valid for just a few days or if you will allow the customer to use the discount throughout their birthday month.

▶ Example: Happy Birthday! Use the code "BIRTHDAY20" and treat yourself to a 20% discount for your special day!

It is important to offer discount codes strategically and with a predefined plan – too many discounts can devalue your brand. Decide on your goal and implement the discount code accordingly.

Also → test different types of codes and track which ones your customers prefer and which bring you the best results.