People ignore design that ignores people

In the internet age, it is important that your website is user-friendly.

Our brain is wired to quickly recognize patterns and information that we are familiar with. When we come across a web page that is confusing, cluttered, or difficult to read, our cognitive load increases. It means we must put in more mental effort to understand what we are looking at. 

If this effort becomes too much, frustration increases and motivation to continue declines. The customer therefore goes to find a solution to his problem elsewhere.

Nobody wants that, right?

What does that mean?

It means that the website does not take the needs and wants of the visitors into account, and they will leave it quickly.

Because if a website design doesn't serve people, who will use it anyway?

Can you imagine? 

• Web pages that take half an hour to load.

• Buttons so small you can't pinch them with tweezers.

• Menus where it would be faster to solve a Rubik's cube than to find what we are looking for?

• Ads you can't close because you can't find where the X is?

It's the brain's fault

When you click on a website, you want clarity, not confusion, right?

The brain is like a detective, quickly looking for clues and information.

If everything is too complicated, it creates too much mental effort, which increases the frustration.

Love ends

If a website isn't nice to you, why should you be nice to it?

You should leave websites like that quickly because it does not respect your time and mental energy.

And you should go elsewhere to find information.

Experience is key

If you don't want your website to become one of those ignorant ones, make sure it's visitor friendly. Make visitors feel at home.

Because if people don't like your website…

Who will come to visit it then?