CMS and CRM for dummies

Sometimes you catch a conversation about CMS and CRM, but you don't know exactly what they are talking about? We'll explain without the boring technical details, we promise.

CMS (CONTENT MANAGEMENT SYSTEM)

Content management system enables you to create, edit, and manage content (for example, articles, pictures, video ...) on a website. That makes you a content editor. You work in the backend, while your actions are displayed on the frontend.

You can also manage how the website looks like visually. Meaning, what visitors see, when they visit your website.

For easier understanding

You are in your art studio. You paint, move things around, try new things, play around ... It's a place where you have everything in your hand’s reach and creative mess is allowed.

But when you finish your artwork and take it out of the studio, others will see your artwork. But none of those people will ever see the place where your art was created.

Studio = CMS

Artwork = web page

CMS platforms:

• WordPress,

• Magento,

• Shopify,

• Squarespace,

• Joomla,

• Wix,

• WooCommerce,

• Filament,

• Statamic ...

Examples of use:

• web blog,

• online store,

• newsletter pages,

• portfolio for artists & photographers,

• tickets for events online shop,

• published timetables, study material & other information about school,

• forums…

CRM (Customer Relationship Management)

This platform is a great solution if you are in contact with a lot of customers, because it is easier to follow the conversations you have with them and thereby improve your sales and services.

This way, your company can be more organized and efficient in communication with customers.

For easier understanding

You walk down the street and every person who greets you, is automatically entered into your contacts list. Other details about them are also recorded - what they said, what were they wearing, what the weather was like at the time...

The next time your paths cross, you continue the conversation based on this information.

Contacts list = CRM

CRM platforms:

• Salesforce,

• HubSpot,

• Pipedrive,

• Zendesk,

• TeamWork,

• Monday.com,

• Bitrix24 ...

Examples of use:

• tracking sales opportunities,

• customer segmentation,

• marketing campaigns automation,

• communication tracking,

• managing tasks and reminders,

• analysis of sales data,

• event management...

Do you understand it better now?

We hope we've helped you to better understand what these abbreviations mean.

But here is a summary, a VERY brief one!

CMS: helps you to create a website

CRM: records customer data