Avoid these SEO mistakes that can put your website to the grave

Search Engine Optimization (SEO) is a process that helps websites improve their visibility.

SEO's goal is to place your website as high as possible in Google search results when people are looking for products or services that you offer. 

However, there are common SEO mistakes you can make that push your website to the very bottom of search results.

1. The website is not adapted for mobile phones: Google ranks websites, that do not display properly on mobile phones, poorly (e.g. images that are too large, slow loading speed...).

2. Keyword overuse: "Keyword stuffing" reduces the quality of content and can lead to lower rank.

3. Poor content quality: Uninteresting content does not attract visitors. Articles should always have value for the customer.

4. Ignoring Metadata: Metadata, such as meta descriptions and title tags, are crucial for search engines to understand a webpage. Metadata is located in the HTML code of the webpage.

5. Neglecting Local SEO: This is important for businesses targeting local customers. Optimizing your Google Business Profile, using local keywords and links, and managing online reviews are key elements.

6. Ignoring Analytics: Monitoring performance with tools like Google Analytics is essential to gain the understanding into effectiveness of your SEO strategy.
   

Avoiding these common SEO mistakes is essential if you want to achieve higher search engine visibility.