A Website Doesn’t Sell Products, It Sells an Experience

In the business world, it's constantly emphasized how important the user experience is for customers. Even though the phrase might sound quite technical and irrelevant to us, we too are customers to someone else and know when we are satisfied and when we are not.

User experience is extremely important for anyone who has:

▶ a website,

▶ an online store,

▶ a mobile or web application,

▶ or any other service.

We’re talking about how a person feels when using your offerings (or interacting with you).

When a user easily finds what they are looking for, they are more likely to make a purchase or engage with you. A clear user experience also reduces the need for customer support since users can easily find solutions to their problems.

So what is included in a good user experience?

▶ Simplicity: When people quickly find what they are looking for. With minimal effort.

▶ Logic: Texts, images, buttons, & information are where people expect them to be. As if the website reads their minds.

▶ Comfort: Everything looks nice and familiar. People feel comfortable, so they stay longer and explore further.

It's like finding a cozy café where you settle into a comfortable armchair, served by a smiling waiter, and on top of it all, the coffee is F-A-N-T-A-S-T-I-C.

Of course, you'll keep coming back and recommend the café to friends, bringing them along, right?

If you are unsure whether your site offers a good user experience, take advantage of our free website analysis.

We’ll review the current state and provide possible improvements.